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Category: Sales Literature

Sales Literature: 1967 Ford Thunderbird

67TBird0001Ford’s Thunderbird was completely redesigned for 1967. The new Bird promised a quieter ride and more luxury.  Ford did away with the convertible but introduced a new four door Landau that featured “doors that swing wide, away from the center pillar providing comfortable access to front and rear compartments.”  The ’67 Thunderbird was powered by a 390 or 428 cu. in. V8.  This sales catalog is one of many highlighting new achievements, new style and the future of the luxury car.  

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Sales Literature: 1955 Chevrolet

55Chev0001You don’t need me to tell you how popular 1955, 1956 and 1957 Chevrolets are.  If you’ve been to a car show, cruise or parade you’ve seen thousands of them.  They are so popular, in fact, that 1955 Chevrolets are the most registered car in AACA’s judging system.  1955 was the first year that Chevy offered an optional 265 cu. in, overhead valve V8 engine and it was wildly successful.  For the 1955 year, the company sold 1,640,681 cars; a record up to that date and a sales figure that wouldn’t be topped until 1962. Like the cars, there is plenty of ’55 Chevy literature out there.  Today we take a close look at a tiny little catalog (4 1/4″ X 2 1/2″) used to introduce the “All New 1955 Chevrolet”.

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Sales Literature: 1969 Ford Mustang

69 Mustang0001What’s your need? A car for touring? General luxury? High performance? There was a ’69 Mustang to cover all of these needs. This year’s ‘Stang apparently ate some extra feed resulting in more weight and increased overall weight. In my opinion, the Mustang just wasn’t sexy after 1968 but 299,824 people thought otherwise in 1969.  This was one of the first catalogs introducing the Mustang to the buying public in 1969.  It’s a wonderful use of emotion, excitement and one well-positioned beach babe.

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Sales Literature: 1959 Edsel Puzzle

59Edsel0001The Edsel sure didn’t last long (1958-1960) and, as you know, it became the butt of many jokes.  There were 29,563 units sold in 1958 and 29,667 units sold in 1959.  While Ford threw in the towel on the Edsel project in November, 1959, production didn’t cease until the end of the year providing 2,846 Edsels for sale in 1960. While the buying public didn’t like the car in the late 1950s, they certainly have their supporters today.

This fun puzzle was an interesting way to get consumers to spend a little extra time thinking about the Edsel.  

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Research Request: Early Car Radio

SEP0001Earlier this week a man contacted my library asking for information about the evolution of car radios and, more specifically, the aftermarket radio installed on his 1929 Pierce-Arrow. I got to crack open our “Radio” folder and was treated with a fantastic array of brochures, manuals, photographs and articles dealing with the topic at hand.

Depending on who you talk to, the first wireless radio transmission is given credit to Guglielmo Marconi or Nicola Tesla in 1895.  The first car radio appeared as a novelty display in 1904 but by the mid-1920s car radios started to come into vogue.  These early radios suffered from interference from the cars’ unshielded ignition systems but by the late 1920s car radios were finally seen as useful motoring accessories.

This car radio evolution followed the same timeline as the home radio system.  By the 1930s radios were practically indispensable as millions of Americans would rely on radios for entertainment and news.  This was a time when there was no television, internet or even interstate highway system. For many, a radio was truly a link to the outside world. 

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